Businesses in ChatGPT: How to Claim Your Business (India Guide)
OpenAI’s new Businesses in ChatGPT lets you claim and verify your business in a free Business Hub. Here is how to claim it, what you get and what is available in India.
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OpenAI has launched Businesses in ChatGPT, a new way to claim your business in ChatGPT and control how it appears to the 1.2 billion people who use ChatGPT every week. Announced on 10 November 2026 in beta, it lets you verify your business in a free Business Hub, keep your details and product prices up to date, and see how often ChatGPT mentions you. Indian businesses with a website can claim their listing now, while chat-based Business Agents are starting only in the US.
Quick summary
- What it is: a beta programme that lets businesses claim and manage their profile inside ChatGPT.
- Where to start: Business Hub at chatgpt.com/business-hub.
- What you get: verified details, product feeds with pricing and availability, a blue check on your profile and insights on mentions and website clicks.
- Who can claim: eligible businesses with a website, located where ChatGPT is available, which includes India.
- Business Agents: AI chat agents for your business, for now only for eligible US ecommerce and online service businesses.
- Important: claiming does not buy you a higher ranking. ChatGPT keeps making independent recommendations.
What is Businesses in ChatGPT?
Businesses in ChatGPT is OpenAI’s answer to a simple problem: people now ask ChatGPT which shop, service or product to choose, and businesses had no way to correct or add to what it said about them. With the new Business Hub, a verified owner can update key details, add product feeds and see aggregated insights about how people find them in ChatGPT.
OpenAI says ChatGPT may show information about your business whether or not you claim it. Claiming simply lets you make sure that information is accurate and current.
Also read: What Is Local SEO and Tips To Improve It?
What you can do in Business Hub
| Feature | What it does | Available in India? |
|---|---|---|
| Claim and verify your business | Confirms you own or represent the business; a blue check appears on your ChatGPT profile | Yes, for eligible businesses with a website |
| Manage business information | Update key details so ChatGPT answers with current facts | Yes |
| Product feeds | Retailers upload products with pricing and availability | Yes, for eligible retailers |
| Insights | Mentions, website clicks and “discovery topics” where your site is cited | Yes, once there is enough activity |
| Business Agent | An AI agent that answers customer questions using your product and policy information | Not yet (US ecommerce and online services first) |
| Sponsored Business Agent | Use your agent as the destination for ChatGPT Ads, clearly labelled as sponsored | Linked to Business Agents |
How to claim your business in ChatGPT
Claiming takes a few minutes if your business has a website and you can prove you run it. OpenAI has not published every verification step, so follow the checks Business Hub shows you.
- Open Business Hub: go to chatgpt.com/business-hub and sign in with the ChatGPT account you want to manage the business from.
- Find or add your business: search for your business and choose Claim your business. You must own the business or be authorised to represent it.
- Verify ownership: complete the verification and integrity checks Business Hub asks for. Eligibility depends on your industry, location and these checks.
- Update your details: once verified, review your business information and correct anything outdated.
- Add products (retailers): upload a product feed with pricing and availability so ChatGPT can answer product questions with current details.
- Check your insights: come back to see mentions, website clicks and the conversation themes where your site appears.
Shopify sellers: you can connect your store from Business Hub or from the Shopify admin to speed up verification. OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog. Existing OpenAI Enterprise customers and advertisers can ask their OpenAI representative to claim the business for them.
What are Business Agents?
A Business Agent is an AI assistant for your business inside ChatGPT. When your business appears in an answer, a customer can open your profile and, if you have an agent, start a separate, clearly labelled conversation with it to compare products or ask follow-up questions. The agent answers from the product and policy information and guidelines you set.
For now, Business Agents are available only to eligible ecommerce and online service businesses in the United States. OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and categories over time, so Indian businesses should claim their profile now and be ready.
Privacy: what businesses can and cannot see
OpenAI says businesses never see users’ conversations or Business Agent chats. Insights are aggregated and appear only when there are enough conversations to meet its thresholds. Business Agent chats are kept separate from a customer’s own ChatGPT conversation, and sponsored placements are labelled.
How to show up better in ChatGPT answers
Claiming helps, but OpenAI is clear that it does not guarantee a higher position or more sales. What you publish on your own website still matters most, because “discovery topics” are based on conversations where your website is cited.
- Keep your name, address, phone, prices and opening hours identical on your website, Business Hub and Google Business Profile.
- Publish clear pages that answer what customers ask: services, prices, delivery areas, returns and FAQs.
- Use structured data on product and business pages so AI systems can read your details reliably.
- Update your product feed whenever prices or stock change.
For more on getting found by people and AI search, see our digital marketing best practices checklist, our guide on how to improve your website and how to control AI crawlers with robots.txt. Businesses that want help with their website and search visibility can look at Suprams’ SEO services.
Frequently asked questions
Is Businesses in ChatGPT free?
OpenAI has not announced any fee for claiming a business or using Business Hub. Sponsoring a Business Agent through ChatGPT Ads is the paid part.
Can Indian businesses claim their business in ChatGPT?
Yes. OpenAI says any eligible business located where ChatGPT is available can claim its business, and claiming is initially open to businesses with a website. Business Agents are US-only for now.
Will claiming my business make ChatGPT recommend it more?
No. OpenAI says ChatGPT continues to make independent recommendations and comparisons, and claiming does not guarantee higher placement or sales.
Can businesses read my ChatGPT chats?
No. OpenAI says it does not share users’ conversations or Business Agent chats with businesses; they only see aggregated insights.
The bottom line
Businesses in ChatGPT turns ChatGPT into a place where your business has an official, verified profile, much like a Google Business Profile for AI search. If you run a shop, clinic, agency or online store in India, claim your listing in Business Hub now, keep your details accurate and watch your insights, so you are ready when Business Agents arrive in more countries.
Sources
- OpenAI: Introducing Businesses in ChatGPT (10 November 2026)
- OpenAI: Businesses in ChatGPT – Claim your business (FAQ)
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