Brand Voice Says A Lot About Your Brand. Make It Convincing!
What Is A Brand Voice?
Brands are an asset for a company, and the brand’s voice plays a significant role in building its image. It can also be the content of the blog of a brand.
The user has an internal experience, which puts together the message of responsibility with the product of a brand.
Develop The Voice Of Your Brand
1. Review existing content
If you already have some written content, it’s time to review it. It is going to include everything from product descriptions to sales copy so that you can review it from a holistic perspective.
You are going to find inconsistencies if you did not perform this exercise before. You need to search for traits your content has in common and make a list of them.
Having an insight into what you have helps in determining what you want.
2. Examine the tone of the voice
The tone of the voice is the most important thing to consider while developing any new content. With the help of tone, you can utilize the voice of the brand.
Utilizing an excited tone works great on sales copy because it is meant to be enticing. When it comes to the product description or About us page, using a reliable tone may work better for you.
You can categorize these tones that can help you to develop a holistic brand voice. Sometimes casual social media posts can make your brand more relatable to even interspersed with compassionate philanthropic posts.
3. Have a look at your competition and other industries
Do you think if your competitors and you will utilize the same techniques, then you will be able to stand out? You need to research the industry if you have an idea and it is working around.
With the help of multiple ways, you can be quirky, adventurous, or funny in the context of the voice of your brand’s voice. You can save examples and clippings, also don’t be afraid to look in totally different industries.
Besides this, you can also look at popular brands as well. If you feel like you resonate with a brand, then there can be many reasons for that. Having a study of that brand can help you in generating new ideas with strategic thinking.
4. Get inspired
Once you have started the researching work, you may find yourself coming up with branding ideas. You can take notes during this time on traits that you see that brands emulate and how they do it.
You can check some examples online and have a look at marketing magazines, which are usually covered with award-winning branding campaigns that can set an example for you.
5. Reflecting and documenting your brand
Till this point, you have done a lot of research on branding. Consider creating a document outlining your existing brand voice to update as you develop. Have the archive copies of this document so that it can reflect yearly or further product launches.
If you have a mission or guiding principle, include them in your document. This will have the vision of your company baked into them, ultimately offering an excellent guide for your content.
6. Build a persona of the buyer
Knowing about your customers is key for writing content. The persona of a buyer is based on the data of sales, reflecting an image of your average customer.
Utilizing this can help you to target your copy so that you are writing as if to a single person. This can make the voice of your brand authentic.
7. Start a word bank
During the review of your existing content, you should try to audit for commonly used words and see whether they are speaking your brand or not.
Creating a bank of words or slang can assist you in storytelling that fir for the personality of your brand. The storytelling that you will do for creating the voice of your brand is going to be subtle.
8. Start collecting GIF and making themes
All of us know that pictures and animated videos speak louder than words, especially to the young generation, who are growing up with memes.
Sharing relevant is vital and essential for your brand, so don’t put up that content, which is only liked by you.
9. Create an in-house style guide
Making use of correct grammar, spelling, and punctuation is going to help you in the long run and clearly communicating with audiences.
You can adhere to some rules that can create a unified personality of your brand.
Concluding Words
All in all, the voice of your brand is already out there. Developing a unique voice for your brand surely requires research and hard work, but all the efforts pay off when results are achieved.
Make use of all the points and build a voice for your brand.
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