Apple TV 4K (2026) Price in India: ₹39,900, Siri AI and Should You Buy?
The new Apple TV 4K is on sale in India at ₹39,900 with the A19 chip and hands-free Siri AI. Here are the specs, what Siri AI needs in India and who should buy it.
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The new Apple TV 4K (4th generation) went on sale in India on 13 November 2026 at ₹39,900. It runs on the A19 chip, adds three far-field microphones so you can say “Hey Siri” without the remote, and is built around Siri AI, Apple’s new conversational assistant for finding things to watch and controlling your smart home. It is a clear upgrade in speed and voice control, but the price is high and Siri AI needs a recent iPhone or iPad to work.
Quick summary
- Price in India: ₹39,900 (at the time of writing), from Apple’s online store and Apple retail stores.
- On sale: from Friday, 13 November 2026. It was announced on 13 October.
- What is new: A19 chip, hands-free “Hey Siri”, Siri AI (beta), AV1 decoder, Wi-Fi 7 and a Siri Remote you can locate with Find My.
- Storage: 128GB, single model.
- Siri AI in India: available in English at launch, but the home owner needs an Apple Intelligence-enabled iPhone or iPad.
- Not in the box: an HDMI cable and a USB-C charging cable for the remote.
Apple TV 4K price in India and availability
Apple lists the Apple TV 4K (4th generation) at ₹39,900 in India. There is one configuration with 128GB of storage, built-in Wi-Fi 7, Gigabit Ethernet and Thread. Pre-orders opened with the announcement on 13 October 2026 and general sale began on 13 November.
In the US the box costs $299, which reviewers have called a steep rise over the previous generation. In the box you get the Apple TV 4K, the Siri Remote (4th generation) and a power cord. You will need to buy an HDMI cable separately.
Also read: Best Wireless Samsung Charger Reviews
Apple TV 4K (4th generation) specifications
| Feature | Apple TV 4K (4th generation) |
|---|---|
| Chip | A19 (Apple says up to 50% faster CPU and up to 2x faster GPU than the previous model) |
| Storage | 128GB |
| Video | Up to 4K 60fps HDR; Dolby Vision, HDR10, HDR10+, HLG; new AV1 decoder |
| Audio | Dolby Atmos; four-speaker surround with two pairs of HomePod mini 2 or HomePod (2nd generation) |
| Ports | HDMI 2.1 with ARC/eARC and QMS, Gigabit Ethernet |
| Wireless | Wi-Fi 7, Bluetooth 6, Thread |
| Microphones | Three far-field microphones for hands-free “Hey Siri” |
| Remote | Siri Remote (4th generation), USB-C charging, Find My with Precision Finding and a play-sound option |
| Size and weight | 93.24 × 93.24 × 31 mm, 217 g |
| Price in India | ₹39,900 |
What can Siri AI do on Apple TV?
Siri AI replaces the old command-style Siri with a conversation. Apple describes four main uses:
- Finding what to watch: ask in natural language and get a full-screen set of film and show suggestions with follow-up prompts.
- Questions while watching: ask about what is on screen, such as where a scene was filmed or whether a film suits children, and get the answer in a small overlay.
- Personal requests: for example, playing a show a contact recommended. This needs a paired Apple Intelligence-enabled device.
- Smart home control: run accessories and scenes by voice, hands-free.
Apple says requests are handled on the device or on its Private Cloud Compute servers, where data is not stored or accessible to Apple. Microphone audio is processed in a separate secure area of the system.
Siri AI in India: what you need to know
- It is a beta. Apple labels Siri AI as beta. An early hands-on by MacRumors found recommendations worked well but follow-up questions were handled only some of the time.
- English only at launch. India is one of eight launch countries, with English as the supported language. Hindi and other Indian languages are not listed.
- You need a compatible iPhone or iPad. The home owner must have an Apple Intelligence-enabled iPhone or iPad on the latest software with Siri AI turned on.
- Usage limits apply. Apple says some server-side features have daily limits, with expanded access to be offered for a fee later.
- Older boxes get it too. Apple says Siri AI is available in beta on Apple TV 4K (2nd generation or later). MacRumors reports those models will receive it in an upcoming tvOS update.
Should you buy the new Apple TV 4K?
| Buy it if | Skip it if |
|---|---|
| You use an iPhone and want hands-free voice control of the TV and smart home | You do not own an Apple Intelligence-enabled iPhone or iPad |
| You own HomePods and want four-speaker surround sound | You already have a 2nd or 3rd generation Apple TV 4K, which will also get Siri AI |
| You have an older Apple TV HD or first-generation 4K and want a faster box | You mainly watch Netflix, Prime Video or JioHotstar and your smart TV already runs them well |
| You play Apple Arcade games on the TV | ₹39,900 is more than you want to spend on a streaming box |
For most Indian households the built-in apps on a recent smart TV, or a far cheaper streaming stick, will cover everyday viewing. The Apple TV 4K makes sense mainly for people already inside Apple’s ecosystem. We have not tested the device ourselves; this guide is based on Apple’s published details and early hands-on reports.
More on voice assistants and smart homes: how to use Gemini on CarPlay, the latest Google Home update, what the November Pixel Drop brings, and Apple’s change to iCloud public links.
Frequently asked questions
What is the price of the new Apple TV 4K in India?
Apple lists the Apple TV 4K (4th generation) at ₹39,900 in India, with 128GB of storage. It went on sale on 13 November 2026.
Does Siri AI on Apple TV work in India?
Yes, in English. India is among the launch countries, but the home owner needs an Apple Intelligence-enabled iPhone or iPad with Siri AI turned on.
Will older Apple TV 4K models get Siri AI?
Apple says Siri AI is available in beta on Apple TV 4K (2nd generation or later). Hands-free “Hey Siri” needs the far-field microphones of the new model.
Is an HDMI cable included with the Apple TV 4K?
No. The box contains the Apple TV 4K, the Siri Remote and a power cord. The HDMI cable and a USB-C cable to charge the remote are sold separately.
The bottom line
The 4th-generation Apple TV 4K is the fastest and smartest version yet, and hands-free Siri AI is a real change in how you use a TV. At ₹39,900 it is also expensive, and its headline feature is still a beta that depends on a recent iPhone or iPad. iPhone households with HomePods will get the most from it; everyone else can comfortably wait.
Sources
- Apple (India): Apple unveils the new Apple TV 4K, supercharged by Siri AI (13 October 2026)
- Apple (India): Apple TV 4K technical specifications
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